Introduction.
Rafid Automotive Solutions · Sharjah, UAE
Who we are
We create sound.
WithFeeling is an award winning global sonic branding and audio agency. We partner with the world's most ambitious brands to build sound identities that are distinctly ownable, deeply resonant, and engineered to last a lifetime.
From brand anthems and sonic logos to complete audio ecosystems, every touchpoint is crafted with intention, and with feeling.
A complete sonic identity starts with one ownable hero track. Within it sits a signature sonic logo, crafted note by note. That core motif recurs throughout the wider track, then adapts endlessly into one identity with many expressions, extending across a complete toolkit, from UX and UI to IVR, events and social.
How we work
Our Approach
Five steps take a brand from a feeling to a living sonic identity.
Check Your Current Sound
Spot what you're already playing, and whether it's on brand or off key.
Decide Your Sound Style
Figure out what your brand should actually sound like.
Create Your Sound
Turn the direction into real, finished audio.
Put It All Together
Roll it out without anyone going rogue.
Keep It Fresh
Don't let it get stale.
For Rafid this becomes one signature, extended and adapted to fit all six core services you offer.
Selected work
Highlights
Government of Sharjah
Sharjah Asset Management
For the investment arm of the Sharjah Government, we created the sonic branding and original music to launch its new headquarters. A two-minute orchestral hero track of sweeping strings and bold brass anchors a complete identity, deployed across leadership moments, public announcements, environmental spaces and the entire phone system, one confident voice in every room SAM walks into.
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A Flagship World Expo
Expo 2020 Dubai
As executive director and producer of Expo 2020 Dubai’s official theme song and music video, we crafted a sonic identity for a global stage. Our objective was to encapsulate the spirit of Dubai and the ethos of the Expo into a sound that was both universal and distinctive — blending traditional Emirati elements with a modern sonic approach.
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Emarat · United Arab Emirates
EmCan by Emarat
Emarat has been part of daily life in the UAE since 1981. For its EmCan loyalty programme — the app that turns everyday fuel, car-wash and coffee visits into rewards — we crafted a concise sonic identity: subtle yet instantly recognisable, carrying four decades of trust across every touchpoint, from the app to the forecourt.
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Diriyah Biennale Foundation
Islamic Arts Biennale
An award winning sonic identity for the Islamic Arts Biennale in Jeddah, a landmark celebration of Islamic art, faith and craft. Made with .Pomelo and the Diriyah Biennale Foundation, it earned Bronze at the Clio Music Awards and a win at the International Sound Awards.
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Parkin · Dubai
Parkin: The Rhythm of Mobility
Parkin keeps Dubai moving. We turned the sound of arrival — a car settling into its bay, the clean click of the lock — into a flexible sonic system that stays clear, calm and efficient across app notifications, parking meters, IVR, radio, TV and digital signage.
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Your brand, in sound
Every touchpoint, heard.
We understand the time and effort that has gone into expressing Rafid’s brand values across your visual communications and into how customers explore and work within your offerings.
Our job is to take those same values and give them a voice — a new layer of communication and brand recognition at every touchpoint.
From the first welcome to the final handover, every moment a customer meets Rafid becomes a chance to express one consistent, ownable identity.
